Amatoya

About the brand

Where Design Meets the Sacred

Amatoya is not simply a name—it is a heritage reclaimed and reimagined. Founded by Cray Bauxmont-Flynn, a Native American designer of Delaware, Cherokee, Wyandotte, and Mohawk descent, Amatoya is the first Native-owned luxury design studio and furnishings brand truly shaped by tribal origin. Guided by ancestral knowledge and sacred geometries, each creation becomes a living artifact—crafted with intention, cultural memory, and profound spiritual presence.

This philosophy also defines Amatoya’s hotel cosmetics, where the ritual of cleansing transforms into a moment of grounding, balance, and renewal.

A Ritual of Renewal for Modern Spaces